Turn every dog walk into ocean plastic recovery
This July, here's what that actually looks like - and how to make sure your bag is doing what it claims.
Not all plastic is bad
Yes, plastic overuse and plastic pollution are real, serious problems.
But over the years, the message has been oversimplified to: "Plastic bad - ditch it all."
But it's deeper than that.
Research shows that replacing every plastic item with another material would likely leave our planet worse off.
The better framing is:
How do we use plastics rationally and ensure their responsible disposal?
Where should plastic be eliminated or reduced, and where is it still the most practical material available?
Three ways to take part
This Plastic Free July, we're focusing on one small habit dog owners repeat every day: the humble walk.
Giveaways
Don't miss your chance to win throughout July.
Poo Bag Audits
Ever wondered how eco-friendly your current poo bags really are?
Educational Series
Exploring rational plastic use, lifecycle thinking, and what actually makes a difference.
Want to know how your current poo bags stack up?
Compostable, biodegradable, recycled, plant-based – poo bag claims can get confusing fast.
Send us a photo of your current poo bags (or the brand name) – and we’ll give you a simple breakdown of how eco-friendly they are, what they’re really made from, and whether their claims hold up in the real world.
Take a pic of your current poo bags
DM it to @pet_impact on Instagram
Get your report card within 24 hours
Zero judgement - we know everyone is just trying to do the right thing!
Matters more than you think
Every dog owner uses poo bags every single day, for the entire life of their dog. Thousands of small moments, adding up.
Which means your poo bag is one of the most quietly powerful choices you make as a dog owner.
Not because it's exciting. Because it's constant.
Make your dog walks count for more
You don’t need a new habit, extra effort, or a changed lifestyle. A simple swap can make a big difference.
Every ReSEAcled Poo Bag you use funds the recovery of one bottle’s worth of ocean-bound plastic, helping turn a daily habit into a small act of plastic cleanup.
Safeguards ocean habitats – Every bag funds plastic recovery through our partnership with rePurpose Global, helping prevent ocean-bound plastic from leaking into rivers, coastlines, and marine habitats.
Backed by science – Our impact is measured using ISO 14040/44 aligned Life Cycle Assessment, so we’re not relying on vague “eco-friendly” claims or wishful thinking.
Positive social impact – Supports vulnerable communities most impacted by the plastic crisis and provides waste workers with stable incomes and access to inclusive, safe and dignified work.
Recover plastic with every product
The easiest way to turn your daily dog walk into measured impact.
Join 50,000+ customers fighting plastic pollution every day
“Great quality, and it feels good knowing that using these bags is a little contribution towards removing plastic from the ocean.”
“I was looking for a truly eco friendly option, and I love how thoroughly these have been researched, with all factors considered and not just green washing by selling something that sounds conscientious but actually isnt.”
“Since coming across these poo bags I haven’t bought any other brand because I like not only the ethics of the product but that they do a good job oF dealing with other ‘jobs’! Neat to carry in the pocket, never split and the handle design makes them easy to carry to the bin.”