Honest & transparent
evidence based sustainability
Most "eco" pet products ask you to take their word for it. We don't. Our claims are backed by verified data, not empty marketing promises.
Independently assessed
2 Assessments Conducted
Our two best-sellers, ReSEAcled Poo Bags & Washable Dog Pads – both comprehensively measured.
THOROUGHLY TESTED
16 Environmental Categories
From fossil fuel and water use to land use, climate change, and ozone depletion – among others.
Aligned with
ISO 14040 / 14044
The internationally-recognised gold standard for conducting life cycle assessments.
THIRD PARTY ASSESSED BY ECOACTION
•
CMA GREEN CLAIMS CODE COMPLIANT
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EVIDENCE-LED SUSTAINABILITY
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THIRD PARTY ASSESSED BY ECOACTION
•
CMA GREEN CLAIMS CODE COMPLIANT
•
EVIDENCE-LED SUSTAINABILITY
•
THIRD PARTY ASSESSED BY ECOACTION
•
CMA GREEN CLAIMS CODE COMPLIANT
•
EVIDENCE-LED SUSTAINABILITY
•
THIRD PARTY ASSESSED BY ECOACTION
•
CMA GREEN CLAIMS CODE COMPLIANT
•
EVIDENCE-LED SUSTAINABILITY
•
Our approach
The science behind Pet Impact
We commission full, independent Life Cycle Assessments (LCAs) – so we know exactly where our products' impact comes from, and how we can improve.
THE BASICS
What is a Life Cycle Assessment?
The most thorough audit of a product's environmental impact, measured across its entire life – from the raw materials it's made from, all the way through to its final disposal.
PROOF TRAIL
PRODUCTS
ReSEAcled Poo Bags & Washable Dog Pads
conducted by
Eco Action
STANDARD
ISO 14040 / 14044
The benefits
What LCAs mean for you
Proof, not promises
Impact is measured and verified. The data allows you to see exactly how and why your choice matters.
No greenwashing
LCAs show you the full picture, so you're not sold one small "green" feature at the cost of other hidden environmental trade-offs.
Fair comparison
You're able to weigh options on equal terms and make decisions based on the facts.
the product life cycle
From "cradle to grave"
Materials
The raw materials used in a product.
Processing
Cleaning, sorting and prepping the inputs.
Manufacturing
The energy and emissions of making it.
Transport
Sea, road and last-mile delivery.
Use
How the product is used in everyday life.
Disposal
What happens when you throw it away.
OUR COMPLETED LCAs
The main findings
We assessed both of our best-selling products. The findings may change the type of product you reach for – and how you use it.
Plastic negative
LCA verified
ReSEAcled Poo Bags
Audited by Eco Action • 2025
ReSEAcled was benchmarked against four common alternatives – cornstarch "compostable", paper, virgin plastic and recycled plastic.
What the study found:
01
ReSEAcled is among the lowest-impact poo bags in published comparisons
ReSEAcled consistently outperformed the alternatives - with no meaningful trade-offs in any of the 16 environmental categories measured.
See the 16 categories
01
Climate change
02
Acidification
03
Eutrophication (freshwater)
04
Eutrophication (marine)
05
Eutrophication (terrestrial)
06
Ecotoxicity (freshwater)
07
Human toxicity (cancer)
08
Human toxicity (non-cancer)
09
Particulate matter
10
Ionising radiation
11
Land use
12
Ozone depletion
13
Photochemical ozone formation
14
Resource use (fossils)
15
Resource use (minerals & metals)
16
Water use (m³ world-eq)
02
Compostable bags sound "green" but the data says otherwise
Cornstarch bags have a heavier footprint than most people expect. Agriculture is the culprit – growing cornstarch is chemical, land, and water-intensive. In the UK, dog waste is incinerated or landfilled regardless, so there's no end-of-life benefit to offset it either.
Cornstarch comparison vs ReSEAcled:
+64% Fossil Use
+43% Co₂ generated
+38% land use
~8× water use
~3× ecotoxicity
03
Paper poo bags are the worst of the available options
Waxed paper bags can produce up to 3.5x more carbon than ReSEAcled. Greater material mass, higher water consumption, and energy-intensive processing mean paper consistently underperforms – despite assumptions to the contrary.
04
Oyster shell offers environmental advantages
The oyster shell content pulls real weight. Replace it with cornstarch in the model and the footprint rises across the board. That's with a deliberately conservative proxy for the shells – so the real advantage is likely larger still. They also put a would-be waste stream to use and displace fossil fuel resources.
When oyster shell is replaced with cornstarch:
+17% land use
4× water use
+8.4% carbon footprint
Based on Pet Impact's ISO-aligned LCA (2025), conducted by Eco Action. All comparisons are within the scope of this study or based on published benchmarks.
Plastic negative
LCA verified
Washable Dog Pads
Audited by Eco Action • 2026
Designed to replace hundreds of single-use pads. The study found that usage habits matter more than how they're made.
What the study found:
01
How you dry them matters
Over 90% of a pad's lifetime climate impact comes from washing and drying – not from making it. Tumble drying roughly doubles the footprint versus line drying. Washing full loads instead of single pads saves a further ~47%. Doing both cuts the total by up to 77% against the worst-case routine.
Best practice for low impact use:
Multiple pads per wash
Wash at 40°C eco cycle
Line dry
02
The manufacturing footprint is relatively small
Reusable pads spread the environmental cost of making them across hundreds of uses – so buying them isn't the impact it might seem. They also contain a significant proportion of recycled polyester (rPET), reducing reliance on virgin plastic from the outset.
Built for 300+ washes
Made with recycled polyester
03
Reusables come out ahead – with one honest caveat
We only modelled our pads, so we won't claim a direct comparison to disposables. However, published studies on equivalent reusable vs disposable products (ARTA / Environmental Clarity, 2023) consistently found reusables 57–71% lower across carbon, water and energy – when reuse is high and laundering is efficient.
Single-use products generate new manufacturing, packaging, and waste impacts every single time. Reusables don't.
The evidence in full
LEARN MORE
ABOUT OUR IMPACT
A collection of underlying documents, research and reports.
13 Million Bottle Goal
Learn more about our goal to recover 13 million bottles' worth of plastic waste.
Not So Green: The Official Whitepaper
Our official whitepaper on why most biodegradable and compostable poo bags don't deliver on their claims.
Poo Bag Research & Resources
Our collection of published research and resources about poo bag eco-friendliness.
ReSEAcled Life Cycle Assessment Report
Read the full report from the ReSEAcled Life Cycle Assessment.