Our plastic recovery goal
13 MILLION
BOTTLES. BY 2027.
There are roughly 13 million pet dogs in the UK. We're aiming to recover one bottle's worth of plastic (9g) for every dog.
6,244,680
BOTTLES' WORTH OF
PLASTIC RECOVERED
0
3.25M
6.5M
9.75M
13M
–
TONNES
PLASTIC RECOVERED TO DATE
–
%
PROGRESS TO GOAL
–
DAYS
UNTIL DEADLINE
Last updated: 27 May 2026
Verified by rePurpose Global
Behind the scenes
PROJECT
SAAF SAMUDRA
Hindi for "clean ocean".
SAAF SAMUDRA WORKERS, GOA COASTLINE.
You're helping plastic recovery efforts on the polluted coastlines of Goa, India.
Goa’s coastline sits at a high-risk point for ocean-bound plastic, where inland waste flows, monsoon currents, and coastal tourism place immense pressure on local waste systems.
Through Project Saaf Samudra, you:
Support ongoing beach cleanup activity
Improve local waste collection systems
Ensure fair wages for the project's 59 waste workers
ADDITIONALITY PROMISE
100% of recovered waste would otherwise not have been collected – and would likely have ended up in the ocean.
SAAF SAMUDRA WORKERS, GOA COASTLINE.
RECOVERED WASTE IS SORTED & WEIGHED.
The power of the project
01. VERIFIABILITY
Every kilo accounted for
Recovery is verified and published in full. Proof you can check, not a number you're told to trust.
02. ENABLING FAIR LABOUR
People, not just plastic
Project workers receive stable income through safe, inclusive, and dignified work.
03. INTERCEPTION
Caught before the sea
Plastic is recovered from high-leakage coastal zones – intercepted on land before it can wash out to sea.
04. MARINE WILDLIFE
Guarding ocean habitats
The project safeguards the delicate marine habitat of Indo-Pacific Humpback Dolphins and Olive Ridley Turtles.
Verified by Repurpose Global
WHAT PLASTIC
NEGATIVE MEANS
Plastic Negative means a product funds the recovery of more plastic than is used to produce it.
CERTIFIED CLAIM
5X RECOVERY
The ReSEAcled Recovery Calculation
You clean up 5x more plastic waste from nature with every poo bag you use.
RECOVERY–TO–USE RATIO
5:1
1.8g plastic used
per bag manufactured
X5
9g recovered
per bag you use
Tackling plastic from two angles
ReSEAcled Poo Bags are made from 95% recycled materials.
On top of putting existing waste to use – you're also funding the recovery of five times more ocean-bound plastic.
PROOF TRAIL
PRODUCT
ReSEAcled Poo Bags
VERIFIER
rePurpose Global
RECOVERY TYPE
Ocean-bound plastic
SCOPE NOTE
Every Pet Impact product funds plastic recovery. The Plastic Negative certification applies to ReSEAcled Poo Bags & Washable Dog Pads.
ABOUT
REPURPOSE GLOBAL
x
OFFICIAL VERIFICATION PARTNER
rePurpose Global is the certification and traceability partner behind our Plastic Negative claim.
They connect brands with verified plastic recovery projects, track the amount of waste recovered, and report the impact transparently.
IN PLAIN
ENGLISH
Every ReSEAcled Poo Bag you use recovers one bottle's worth of ocean-bound plastic.
How it works
THE PLASTIC
RECOVERY JOURNEY
Five steps from your purchase to a verified, positive impact.
STEP 01
You buy a Pet Impact product
Each purchase includes a contribution... every product, every time.
STEP 02
Contribution paid to rePurpose Global
rePurpose allocates this funding to Project Saaf Samudra.
STEP 03
The project recovers ocean-bound plastic
Coastal plastic is collected, weighed, and logged.
STEP 04
rePurpose audits and reports
Recovery totals are verified and published. This is what builds toward our 13M bottle target
STEP 05
A positive social and environmental impact
Marine habitats protected. Waste management extended to underserved communities. Workers lifted out of poverty.
The evidence in full
LEARN MORE
ABOUT OUR IMPACT
A collection of underlying documents, certifications, and audits. All free to download, share, or scrutinise.
ReSEAcled Life Cycle Assessment Report
Independent LCA carried out by Eco Action in 2025.
Not So Green: The Official Whitepaper
Our official whitepaper on why most biodegradable and compostable poo bags don't deliver on their claims.
Poo Bag Research & Resources
Dive into our collection of research and resources around the environmental impact of poo bags.
Evidence Based Sustainability
Learn more about Life Cycle Assessments and our approach to sustainability.
The bigger picture
A Thank you from us
Every Pet Impact product contributes to the 13 million bottles goal, but we want to do more than just hit a number.
We want to help people care for their pets in ways that are genuinely better for animals, people, and the planet – without guilt, greenwashing, or guesswork.
There's a lot left to do. Thank you for being a part of it.
– DR GAVIN GAN & DR ALICE JUDGE
